What three major challenges will healthcare face in 2024

We’re at a critical juncture in healthcare and we want to help our customers move forward in this challenging, fast-paced environment. Achieving this demands not only curiosity and intellectual courage but also the conviction that we can shape the ‘art of the possible’.

Stay with us while we explore the most pressing challenges in healthcare in 2024 and discover our mission to improve the lives of people worldwide.

1. Effectively harnessing advances in technology

In the early months of 2020, before the blow of the pandemic, as little as 7% of people engaged in virtual healthcare consultations. Fast forward four years and the landscape of digital health has undergone a transformative evolution. McKinsey & Co. even touts it as the key to closing health equity gaps.

While technology has propelled the healthcare sector forward with advancements like telehealth, data analytics, AI, and IoT, it's not a cure-all. The challenge lies in leveraging these innovations for more efficient diagnosis, personalized treatment plans, and seamless communication between healthcare providers and patients. 

At IQVIA, we're dedicated to harnessing the power of healthcare technology, analytics, and human innovation to drive positive change. Because it's not just about pushing boundaries; it's about reimagining what's possible and creating a healthier world where everyone can thrive.

2. Healthcare disparities and the patient experience

In an increasingly diverse population, tackling healthcare disparities is paramount. Disparities can stem from various factors, including socioeconomic status, race, ethnicity, geographic location, and language barriers. These need to be addressed to ensure that marginalized communities have equitable access to quality healthcare.

At the heart of this effort is improving the patient experience. 

Reducing health inequities is our commitment to public health and through innovation, collaboration, and data-driven solutions, we can effect lasting change. Governing bodies and healthcare organizations must work together to increase access to healthcare resources, improve cultural competence among healthcare providers, and implement policies that promote inclusivity.

3. Rising healthcare costs

One of the main challenges impacting global healthcare is rising costs. Coupled with the rising prevalence of chronic disease, this poses a big challenge for the industry in 2024 and beyond.

From systemic inefficiencies to administrative hurdles, there's no shortage of factors driving up expenses. As a result, healthcare systems and budgets worldwide are under strain, making it increasingly difficult for individuals and governments to afford and provide essential healthcare services.

Yet, the issue extends beyond rising costs. A survey by the Deloitte Center for Health Solutions (DCHS) reveals that 76% of health system leaders are concerned about the rising cost of living and its impact on access to care.

But amidst these challenges lies an opportunity for transformation. As an organization, we recognize our role in making healthcare more accessible. Whether it’s through our medical billers supporting people in navigating their healthcare expenses or partnering with customers to enhance access to life-saving treatments, we’re committed to driving better health outcomes.

Join us and be the architect of change

The healthcare market will always face new challenges, but we have the power to make a difference.

As a leading employer in data science and healthcare consulting globally, we offer diverse roles where you can contribute to meaningful progress, from pharmaceutical sales jobs to call center roles. Together, we can do extraordinary things to accelerate innovations for a healthier world.

And if you’re ready to shift your job search into gear, why not explore our top tips for acing a pharmaceutical sales interview?